Our Team

Keith Eck, CLU®, ChFC®  Founder/Owner


Direct: 858-731-3115

CA Insurance License #0775644

Keith graduated from the University of California in Los Angeles where he earned a Bachelor of Arts degree. He played football at UCLA and subsequently played for the Washington Redskins professional football team in 1977. In 1978, he coached at UCLA and in 1979 played for the New York Giants.

His football career abruptly ended in 1980 when he suffered a heart attack on an airplane en route to a pre-season training camp for the Giants. Shortly thereafter, Keith entered the financial services industry working for a pension firm, where his responsibilities included design and implementation of retirement plans for business owners throughout California. During his tenure Keith developed a passion for assisting business owners with achieving their succession goals. In 1990 Keith founded Keith Eck Financial & Insurance Services to pursue this passion. In 2012 Keith became a member of Business Enterprise Institute's International Network of Exit Planning Advisors. BEI trains and supports business advisors to be the preeminent Exit Planning resource for business owners in their communities. Our members ultimately seek to help business owners and their families benefit from their lives’ work.

Active in his community, Keith was a past member of the Board of Directors for the San Diego Make-A-Wish Foundation and has been a volunteer for over 20 years, a co-founder of the Scripps Hospital STAR Program (Stroke Treatment and Recovery) and former branch board president and as well as a former executive board member of the San Dieguito Boys and Girls Club. He resides in Rancho La Costa, California with his wife Marcela and their three children, Kristen, Tanner and Nicole.

Accreditation and Licenses:

  • FINRA Licensed Series 7 and 63 securities and variable agent since 1983
  • Licensed Life, Disability agent since 1978
  • CLU® (Chartered Life Underwriter) and ChFC® (Chartered Financial Consultant) since 1986

Check the background of this investment professional on FINRA’s BrokerCheck.

Notable Industry honors and awards:

  • Life and qualifying member of the Million Dollar Round Table
  • Member of the MDRT honor roll
  • Membership in the prestigious MDRT Court of the Table
  • MDRT Top of the Table
  • Membership in MDRT Quarter Century Club

The Million Dollar Round Table (MDRT) is a global, independent association of more than 43,000 of the world's leading life insurance and financial services professionals from more than 500 companies in 67 countries. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of excellence in the life insurance and financial services business. The award is not indicative of future performance. Working with a Million Dollar Round Table professional is no guarantee of future investment success.  Individuals who have qualified for membership of the MDRT with production of at least 15 years in the aggregate shall be designated as members of the Honor Roll.


Sarah Malo
Operations Manager & Executive Assistant to Keith Eck

Direct: 858-731-3142

Sarah graduated from California State University, San Marcos with a BA in Literature and Writing Studies with the intent to become an educator. However, Sarah was given the opportunity to work under the guidance of a successful and talented local entrepreneur specializing in private investments, non-profit organizations and enviromental conservation. After a successful tenure under promenient Executive Directors of such organizations, Sarah joined the insurance and wealth management industry in 2010. She continues use her knowledge gained under several prosperous financial professionals to grow and expand her knowledge of the industry. With over 10 years in the financial industry, Sarah enjoys using her passion to assist families and individuals succeed with their financial and insurance goals .

Sarah has been an active member of the Board of Directors for a local non-profit youth sports organization for over 8 years and a volunteer coach for youth in Carmel Valley for over 10 years. Sarah currently resides in San Diego, CA with her husband, Joshua.

Rick Maholchic*, CLU®, ChFC®
President, Capitas Financial
Direct: 818-702-0889

Rick has worked in the insurance industry for over 25 years. Rick has spent the majority of his career working with banks, wirehouses and independent financial advisors in a consultative sales environment.

Before entering the insurance and financial services industry, Rick was an officer in the US Army Field Artillery, attaining the rank of Captain before his honorable discharge in 1989. While in the military, Rick graduated from both the Airborne and Ranger schools. In 1992, Rick joined the Hartford, where he achieved the highest production awards for a manager and field consultant. From 2003 - 2010 Rick was Hartford Regional Vice President for California, Hawaii and briefly the Pacific Northwest before becoming a Partner with Pacific Southwest Financial (PSF) and joining the Capitas Financial team. Rick is responsible for the recruitment, training, development and growth of California, Arizona and the Pacific Northwest territory of PSF. The PSF sales distribution platform includes wirehouses, banks and independent planners.

Rick has had multiple articles published in The National Underwriter and California Broker. He holds a Criminal Justice degree from San Diego State University and is a Chartered Life Underwriter (CLU
®) and Chartered Financial Consultant (ChFC®). Rick holds the FINRA Series 26, 6 and 63 registrations. Rick plays Golf and Baseball in Senior League in Southern California and resides in Oak Park with his wife Cheryl and two daughters attending Indiana University and University of Wisconsin Madison.

Professional Services:

  • Advanced Estate Planning
  • Business Succession Planning
  • Executive Compensation Planning
  • Retirement Planning
  • Financial Products Analysis & Design

*Rick is not affiliated with Lincoln Investment or Capital Analysts.


Pacific Southwest Financial & Insurance Services, Inc. is proud to be a CAPITAS® FINANCIAL, LLC Partner since March of 2001. Pacific Southwest Financial & Insurance Services, Inc. is an independent financial services firm whose large and professional service and support staff provides extensive resources to Keith Eck Financial. The strength of Pacific Southwest Financial & Insurance Services, Inc.’s commitment to quality is supported by professionals who adhere to the highest ethical standards. Pacific Southwest Financial & Insurance Services, Inc. provides additional strength and resources for Keith Eck Financial as we design and customize plans for our clients.

PSF is not affiliated with Lincoln Investment or Capital Analysts.

CAPITAS® FINANCIAL, LLC, is a life insurance and financial services marketing organization founded by a nationwide network of experienced insurance and investment specialists. Many of the partners have worked together for up to 30 years.  The portfolio of CAPITAS® FINANCIAL, LLC includes competitive whole life, universal life, variable universal life, term life, long term care, disability, annuities, lifetime settlements and niche products to support cutting edge planning concepts. Their philosophy is to focus on working with a group of highly rated core carriers.

Capitas® Financial, LLC. is not affiliated with Lincoln Investment or Capital Analysts.